Sophrology, massage and reflexology institute:
Personal Project
Creation of a visual identity
Date of Birth : 2020
Request:
Before opening her sophrology and massage practice, Maud wanted to create a visual identity around 3 strong values: care, health and well-being.
"Health" for the practice of sophrology
"Treatments and Wellness" for massages and accupressure
ROLE
SCOPE
UI for my cousin's project
UI Designer
Challenges
Create a visual identity that embodies the 3 values, which includes the baseline: "Care, Health, Well-being"and is distinguished by its unique design.
After a bench and drafts several proposals were realized.
PROPOSALS
EXPLANATION
- Pastel colours to evoke well-being,
- Feminine curves to evoke alternative medicine,
- In each proposal we find a lightness via symbols such as the butterfly, lotus flowers or pebbles embodying the softness of the care provided,
- Foot, spine or hand echoes health, back and foot care, massage
and accupressure techniques.