Kidd'Izy:
Website Design
Date of Birth: 2016
Characteristics: Désir d'enfant - Grossesse - Parentalité
L'information santé et bien-être la plus fiable par les experts et l'Orientation vers les professionnels de la maternité.
Mantra: "Démocratiser l'accès à l'information spécifique professionnelle dédiée à la maternité, parentalité et petite enfance."
Kidd'Izy is a media that offers scientific publications, expert videos, articles published by experts. The site also allows you to find maternity professionals in one click.
ROLE
SCOPE
UX-UI Process, for a website
UX-UI Designer
Junior student at Ironhack school
Challenges
The website is functioning well as an information medium but not as a plateform for making contact with health profesionnals. The main goal was to improve the interface and the flow of the website so that users can contact profesionnals more efficiently.
How might we improve mothers and future mothers to trust and contact therapists online to provide them support, accompaniment and assistance at this important stage of their lives?
UX STRATEGY
THE COMPETITOR ANALYSIS
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SURVEY RESULTS
Kidd'Izy website is intended for parents and more particularly for women between 31 and 40 years old who whish to become a mother, pregnant
or who are already young mothers.
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PERSONA
Nathalie, my persona, thirty-five-years old woman, work as a sales consultant.
Her priority is her baby, find the best solution when he get symptoms
and act for his wellness. Like many young mothers, she is worried when the baby is ill and have the reflex of looking for answers on the web and find it fast. But very quickly, Nathalie gets lost in too much information which stresses her event more.
She can't find the answers to her questions.
USER JOURNEY OF NATHALIE
THE ISSUE
A friend advised her to contact a health professisonal but Nathalie has doubts about their skills. She just doesn't trust them.
She needs reassurance to take the plunge. It's still her baby !
That's why I came to this issue :
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THE AIM
The aim was to improve the interface and the flow of the website
so that users can contact professionals more efficiently.
I have to create a simple userflow where user can , from baby's symptoms, see their profile and contact them in the esiest small form.
PROTOTYPING
During the prototyping phase, it was not a question of completely redoing
the Home Page since there was no research done on it.
The Menu had to be revised according to the results of user tests
(notably thanks to Card Sorting).
Then, I designed new pages respecting the user flow and make it simple.
Below is an overview of the High Fidelity prototype.
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INTERFACE
The interface had to be globally faithful to the brand to allow current Kidd'Izy users to find their way around and not get lost on the website.
So I was inspired by the existing interface while wishing to bring a purer style,
more visual with a touch of modernism.
A MODERN & FAITHFUL INTERFACE TO THE BRAND
STYLE TILE/ATOMIC DESIGN/MOLECULE DESIGN
The challenge was to keep some elements of the interface from the existing website
and add others newin order to make it reliable, consistent, simple and attractive.
I keep the cherry color very feminine like the font they used : MARVEL PRO which is round and fluffy. I choose different kind of grey to contrast with the cherry color that bring readability and class. I decided to use more bright pictures (particularly of baby) in order too make the website more visual a soft and reassuring Design.
I choose full picto from Material Design Icon more feminine too
Round button for the smoothness The Call to Action Button- in cerise colors like the existing Kidd’Izy website that allows kidd'izy users to find the brand and because it's dynamic, optimist and fresh.
I keep the cherry color very feminine like the font they used : MARVEL PRO which is round and fluffy. I choose different kind of grey to contrast with the cherry color that bring readability and class. I decided to use more bright pictures (particularly of baby) in order too make the website more visual a soft and reassuring Design.
KIDD'IZY UI
Discover here the first version realized which will have to be tested and improved
